After proudly serving in the Pakistan Army for 13 years, I retired with honor and gratitude. During my military career, I was selected for an advanced military training course in the United States, where I was stationed in the Midwestern state of Missouri. It was there that I developed a deep interest in dairy and cattle farming, inspired by the region’s advanced livestock practices. Upon qualifying for pension benefits in 2009, I chose to transition from military service to agricultural entrepreneurship. I began with a 50-acre farmland that I already possessed, focusing initially on dairy farming. Over time, my work expanded into cattle breeding and breed development, with a particular emphasis on indigenous breeds of Pakistan. The Sahiwal cattle became the foundation of our efforts, which we successfully crossbred with the Jersey breed to enhance productivity and resilience. In December 2024, this venture was formally transformed into a public limited company, marking a new chapter in our journey of agricultural innovation and rural empowerment.

Director and CEO

Major Muhammad Faisal Ikramullah (Retd)

The journey began in 2003 with the decision to join the family business, marking the start of an ambitious expansion into the import and distribution sector. The company initially introduced Power Horse Energy Drink from Austria, successfully developing a robust distribution network across Pakistan.

Over the years, the product portfolio was strategically expanded to include globally recognized FMCG brands. These included:

UFC Juices and Koh-Kae Peanut and snacks from Thailand

Chabaa Juices and Jams from Thailand

Dimes brand from Turkey

Fragatta Olives and Olive Oil from Spain

S&W and Del Monte canned goods from the Philippines

In 2019, the company achieved a major milestone by entering into a licensing agreement with the Doriva brand from the United Kingdom. Under this license, the company launched local production of Doriva Confectionery, including Eclairs, lollipops and jelly beans.

Building on this success, in 2024, the company further expanded its manufacturing capabilities by initiating the local production of Doriva Cereals, reinforcing its position as a key player in Pakistan's FMCG industry.

Today, the company stands as a trusted name in both import and local manufacturing, with a strong commitment to quality, innovation, and excellence in distribution.

Director

Rehman Aziz Khan